Delivery Sources

Delivery sources allow you to track performance metrics such as impressions and clicks for campaigns at the line item level. Delivery sources include ad tags, tracking pixels, and third-party services like Google Ads, Facebook, and LinkedIn.

After a campaign is approved, link or upload delivery sources and map them to line items. Mapped delivery data appears in Analytics, reports, and client billing. In Analytics, you can see each line item's mapped delivery sources and view real-time performance data such as impressions, clicks, and CTR.

Manage delivery sources on the campaign's Delivery tab. This tab lists all of the plan's line items on the left and delivery sources on the right. Apply filters or search for line items and use the search fields and filter button to narrow down these lists. You can search by name, property, platform, or ad size.

Line item cards show the number of linked sources, and when you select a line item, the mapped sources move to the top of the delivery sources list.

On the Delivery tab, you can:

• Link sources to import campaigns and placements from integrated third-party services and ad server accounts. You can also upload delivery data using a CSV file.

• Select the conversions that you want to track in the media plan.

• Map delivery sources to line items.

• Select the metrics that you want to track for each source.

Users must have Delivery Source Management permissions to manage delivery sources.