Adding Line Items to Campaigns

After you create a campaign, you can add Direct, Search, Social, and DSP line items to it. The steps below apply to any source that you add to your media plan. For additional information about DSP line items, see Adding DSP Line Items.

  1. First, add a channel to the media plan (click AddDirect, Search, Social, or DSP).

  2. Then, add properties to your plan. Once you have added a property, you can add a new line item to that channel.

    Note: You do not need to add properties for DSP plans.

  3. Click Edit from the plan's Controls options.

  4. Click Options button > Add line item.

  5. Enter the applicable line item fields:

    1. Line Item Description
    2. Details
    3. Dates
    4. Units
    5. Rates
    6. Costs
  6. Enter the applicable Ad Serving fields:

    1. Units: est imps
    2. Rates: ad serv
  7. Click Save to exit edit mode.

Search, Social, Direct planning and analytics follow identical workflows including Negotiations, RFP, Approval, IO, and Revisions

Basis displays ad server information under the line item. In planning overview, the default view has the ad server available. Click View Setting and enable Ad serving to hide the details under the line item.