Revising Media Plans

If you have to change a live or approved media plan, you need to create a revision. You can create revisions before or after the campaign start date. When you create a revision, the media plan must be approved again before it can go live.

The most common reason for revisions is to optimize the campaign:

• Add a new line item

• Update an existing line item

• End an existing line item

• Create or modify add-ons

  Editing the start date of an add-on or removing an add-on creates an adjustment for the monthly billing.

• Edit start and end dates

If you have to edit DSP line items, you don't have to go through the revision process. Edit DSP line items directly in the live or approved campaign. See Revising DSP Line Items for more information.

To revise a media plan:

1. Go to Main Menu [] > Campaigns.

2. On the Overview tab, the approved media plan is displayed under Approved Plan. Select Revise media plan to create a revision. It appears under Revisions at the bottom of the page.

3. Select the revision, then edit the line items as required. If a line item field is marked with a Lock icon, you cannot edit it. Fields become locked based on ad serving export whether the start date has passed, and if a line item has delivery or spend. See Line Item Revisions - Fields to see which fields can be edited in revisions.

   When the vendor insertion order is not required, the media plan does not show the contact user, RFP, proposal updates, revised plans, or IO options.

4. Approve the media plan. If you're working with a vendor that requires insertion order (IO) approval, send the vendor a revised IO. After they accept the revised campaign, the revision replaces the current live media plan.

   If the media plan was exported to an ad server, the approved revision should be re-exported to ensure that line item information is updated in the ad server. See Exporting to Campaign Manager 360