Uploading Native Ads

Note: You can upload ads from a campaign's line item view or through the tactic editor.

Native ads seamlessly integrate advertising into a placement's context. Unlike traditional HTML/JavaScript ads, native ads specify the ad content but not how to show it. Publishers integrate native advertising into news feeds and other core site elements, giving advertisers higher quality inventory to choose from.

For more information about uploading more than one native ad at once, see Bulk Uploading Native Ads.

To upload a native ad:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Select a media plan.

  4. Select DSP Actions > Creative.

  5. Select Add > Native on the Creative panel.

  6. Set up your creative on the Configure Ad panel:

    • Ad Name: Enter the creative's name (maximum 150 characters). Enter a descriptive name you can recognize when you have many creatives in the DSP.

    • Destination URL: Enter the URL of the landing page to which the ad clicks through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.

      • For URLs, include the https:// prefix.
      • For click-to-call tactics, use "tel:" followed by the phone number, including the country and area codes, such as tel:14165551234.
    • Image Impression Tracking URL(Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.

    • Script Impression Tracking URL(Optional): If you are using a third-party impression tracker, enter the script tracking URL to track impressions for the ad. If you have more than one, click Add another script impression tracking URL. You can add up to three script trackers.

    • SSL Status: If the creative itself and all of the trackers it uses meet the requirements for secure environments, enable SSL secure. Make sure you mark the ad appropriately. If you mark an ad that contains non-secure elements as secure, it may not render correctly. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions. See ATS Compliance for more information about testing an ad for ATS security.

    • Upload Image: Click Attach a file and select the image file that you want to upload. Make sure that it adheres to our Ad Specifications recommendations.
    • Upload Logo (Optional): Upload the advertiser logo that you want to include with your native ad. We recommended an aspect ratio of 1:1.
    • Ad Text: Enter the brand name, headline, and body text for the ad.
      • Brand Name: The name of the brand that appears on the ad.
      • Headline: This text will usually be larger and capture the most attention. If you enter more than 25 characters, this text may be truncated.
      • Body: Less-dominant text that serves as the ad copy. If you enter more than 140 characters, this text may be truncated.
    • Brand Domain: Enter a domain that represents the brand. When you set the domain for the first creative that you upload for a brand, it becomes the default domain for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

    • Brand Verticals: Select the categories that best represent the ad. When you set the verticals for the first creative that you upload for a brand, those become the default verticals for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

      Note: If you are creating a political campaign, you must select Sensitive Categories > Political (Elections). When you select this vertical, additional fields for political ad details appear on the New Image modal. See Uploading Political Ads for more information.

  7. Click Save, preview your ad, and click Close to return to the Creative panel.

You can now link the ad to tactics.