Uploading Ad Tags

Note: You can upload ads from a campaign's line item view or through the tactic editor.

An ad tag is a piece of HTML code that shows a creative, generally using a third-party ad server.

Some expandable ads auto-detect whether they are in a web or app environment and adapt automatically, using web-based methods for the web environment and MRAID for the app environment. If you have such an ad, the best approach is to upload it twice: once as “Expandable (Web) Ad Tag” and once as “MRAID Ad Tag”. You can include both in the same campaign – the version uploaded as “Expandable (Web) Ad Tag” will serve only to compatible web inventory, and the version uploaded as “MRAID Ad Tag” will serve only to compatible app inventory.

For information about uploading multiple ad tags at once, see Bulk Uploading Ad Tags.

To upload an ad tag:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Select a media plan.

  4. Select DSP ActionsCreative.

  5. Click Add and select the type of ad tag that you want to upload on the Creative panel:

    • Ad Tag: For basic ad tags
    • Expandable Ad Tag: For expandable ads that are intended to run in a web environment
    • MRAID Ad Tag: For ads that make use of MRAID functionality, which includes expandability in an in-app environment

    Note: MRAID can be used for expansion, but it can also be used to provide other rich media functionality in non-expandable ads. The MRAID Ad Tag option must be used for all ad tags that require MRAID support.

  6. Set up your creative on the New Ad Tag modal.

    • Ad Name: Enter the creative's name (maximum 150 characters). Enter a descriptive name you can recognize when you have many creatives in the DSP.

    • Dimensions: Select the dimensions of the creative from the menu.

    • Expanding Direction (Expandable Ad Tag only): The direction that the ad expands in (e.g. up, down, left, right).
    • MRAID Version (MRAID Tag only): MRAID 1 or MRAID 2.
    • Tag Code: Enter the HTML code that shows the ad, generally using a third-party ad server. You might receive the code from an agency or generate it yourself using a tool.
      • Select Insert macros to automatically insert Basis DSP macros for supported ad servers.
    • Declare Vendor (Optional): Select a vendor. Google requires certain ad serving vendors/technologies to be declared for ads to run on Google Ad Manager. If you're not using any of the vendors on the list, you don't need to make a declaration.

    • SSL Status: If the creative itself and all of the trackers it uses meet the requirements for secure environments, enable SSL secure. Make sure you mark the ad appropriately. If you mark an ad that contains non-secure elements as secure, it may not render correctly. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions. See ATS Compliance for more information about testing an ad for ATS security.

    • Brand Domain: Enter a domain that represents the brand. When you set the domain for the first creative that you upload for a brand, it becomes the default domain for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

    • Brand Verticals: Select the categories that best represent the ad. When you set the verticals for the first creative that you upload for a brand, those become the default verticals for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

      Note: If you are creating a political campaign, you must select Sensitive Categories > Political (Elections). When you select this vertical, additional fields for political ad details appear on the New Image modal. See Uploading Political Ads for more information.

  7. Click Save, preview your creative, and click Close to return to the Creative panel.

After you upload your creatives, you can link them to tactics.