Uploading Ad Tags

Add new creatives to the DSP from the Creative panel or the tactic editor.

An ad tag is a piece of HTML code that shows a creative, generally using a third-party ad server.

Some expandable ads automatically detect whether they are in a web or app environment and adapt automatically, using web-based methods for web environments and MRAID for in-app environments. If you have such an ad, the best approach is to upload it twice: as an Expandable (Web) Ad Tag and as an MRAID Ad Tag. You can include both in the same campaign—the version uploaded as expandable ad tag serves only to compatible web inventory, and the version uploaded as MRAID ad tag serves only to compatible app inventory.

For information about uploading more than one ad tag at the same time, see Bulk Uploading Ad Tags.

To upload an ad tag:

  1. Go to Main Menu [] > Campaigns.

  2. Select the campaign and media plan.

  3. On the Creative panel, select DSP ActionsCreative.

  4. Select Add, then select the type of ad tag that you want to upload:

    • Ad Tag: A basic ad tag.

    • Expandable Ad Tag: An ad that expands, intended to run in web environments.

    • MRAID Ad Tag: An ad that makes use of MRAID functionality, which includes expandability in app environments.

      MRAID can be used for expansion, but it can also be used to provide other rich media functionality in non-expandable ads. Use MRAID ad tags for all ad tags that require MRAID support.

  5. Enter the creative's details:

    • Ad Name: Enter the creative's name (maximum 150 characters). Use a descriptive name that you'll recognize when you have many creatives in the DSP.

    • Dimensions: Select the dimensions of the creative from the menu.

    • Expanding Direction (Expandable Ad Tag only): The direction that the ad expands in, such as up, down, left, right.

    • MRAID Version (MRAID Tag only): MRAID 1 or MRAID 2.

    • Tag Code: Enter the HTML code that shows the ad, generally using a third-party ad server. You might receive the code from an agency or generate it yourself using a tool. See Inserting Macros for Third-Party Ad Tags for more information

      • Select Insert macros to automatically insert Basis DSP macros for supported ad servers.

    • Enable cookieless conversions: Cookieless conversions allow click-through conversions to be counted in a privacy-safe manner without depending on third-party cookies.

      If you select this option, make sure that it works correctly when you preview the ad. Click the ad on the preview page and confirm that the landing page URL shows the "cntr_auctionId" parameter. If it does, then cookieless conversions are recorded correctly. See Using Cookieless Conversions for more information.

    • Declare Vendor (Optional): Select a vendor. Google requires that certain ad serving vendors must be declared for ads to run on Google Ad Manager. If you're not using any of the vendors on the list, you don't need to make a declaration.

    • SSL Status: If the creative and all of the trackers that it uses meet the requirements for secure environments, select SSL secure.

      Make sure that you declare the ad's SSL status appropriately. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions, and if you mark an ad that contains non-secure elements as secure, it may not render correctly. See ATS Compliance for more information about testing ads for ATS security.

    • Brand Domain: Enter the domain that represents the brand. When you add a domain for the first creative that you upload for a brand, it becomes the default domain for any new creatives that you upload for that brand. See our FAQ section on Brand Domains and Verticals for more information.

    • Brand Verticals: Select the categories that best represent the ad. When you add verticals to the first creative that you upload for a brand, they become the default verticals for any new creatives that you upload for that brand. See our FAQ section on Brand Domains and Verticals for more information.

      If you are creating a political campaign, you must select Sensitive Categories > Political (Elections). When you select this vertical, additional fields for political ad details appear. See Uploading Political Ads for more information.

  6. Select Save,then select Close to return to the Creative panel.

    After uploading a creative, make sure it works correctly, then link it to a tactic. See Previewing Creatives and Linking Creatives to a Tactic.