Release Notes

Date: April 17, 2024

Feature:

• Facebook Integration

  • You can now access Facebook video engagement data directly in Basis, which includes metrics for 25%, 50%, 75%, and 100% video completions.

Date: April 10, 2024

Feature:

• Google Ads Keyword Performance Report

  • Google Ads Keyword Performance reports are now available.

  • This report provides search campaign data, pulling keyword-level performance metrics from Google Ads and making them available as a downloadable report in Basis.

• Enhanced Campaign Manager 360 Integration

  • The integration has been enhanced to allow the partial retrieval of metrics if a user has permissions that block some metrics. The integration checks CM 360 permissions and syncs the metrics the user has access to.

• Custom Away Status Message

  • You can now add a custom message to your away status.

• Private Marketplace Deals

  • We added more columns to the Curated Deals and My Deals screen to provide more information about available deals.

Date: March 27, 2024

Feature:

• Deal Groups

  • You can now add a deal to your organization's deal groups directly from the deal's details by selecting Add deal to groups, selecting the groups, then saving your changes.

• DSP Data Providers

  • The CPM rates for DSP data providers now show up to 4 decimal places (for example, $0.0549) when necessary.

  • Tactic max CPMs are still rounded to two decimal places.

Date: March 20, 2024

Feature:

• Bulk Upload Video Ads

  • We now support bulk uploading for video ads. Use our template to upload all of the ad details, and then upload all of the video files at the same time.

Date: March 13, 2024

Feature:

• Reddit Integrated Delivery Source

  • Reddit is now available as an integrated delivery source. See Integrating Reddit for more information on connecting Reddit in Basis.

• Bulk Edit Tactic Impressions

  • When bulk editing tactics, you can now edit the impression cap and impression count.

  • The option to pace by impressions is also now available.

• Billing Reports

  • DSP Line Items in the Standard and Advantage Client Orders Billing Reports now include tactic add-on spend in media spend metrics.

Date: March 6, 2024

Feature:

• Deal Groups

  • The details for each deal in a deal group are now available. Select a deal in a group to see all of its details and analytics.

Date: February 28, 2024

Feature:

• Media Rate and Rate Type Editable After Start Date

  • You can now edit the Media Rate and Media Rate Type fields on all line items after the campaign's start date has passed as long as there is no delivery associated with the line item.

  • If there is delivery associated with the line item and the start date has passed, the Rate Type field is locked for both dynamic and non-dynamic rate types.

  • If there is delivery associated with the line item and the start date has passed, you can edit the Media Rate field if the rate type is dynamic.

Date: February 14, 2024

Feature:

• Data Segments

  • You can now download catalogs of available third-party audience, contextual, and brand protection segments to help identify segments to use in DSP tactics during planning.

  • Access these catalogs from the Inventory Directory.

Date: February 7, 2024

Feature:

• GBO Tactic Ranking

  • You can now optimize group budgets by tactic ranking. Use this option if you don't have a quantifiable KPI but want to prioritize certain tactics over others.

  • When optimizing by tactic ranking, the group's budget is allocated to the top-ranked tactic, which spends as much as possible based on its settings. Then, the budget is allocated to the next highest-ranked tactic, and so on.

• DSP Inventory Forecast

  • All team members in an organization can now view DSP inventory forecasts. Only the original creator can edit or delete the forecast.

• Digital Out-of-Home

  • You can now upload and map ad tags to digital out-of-home tactics.

  • See Vistar and Place Exchange to see supported ad servers.

Date: January 24, 2024

Feature:

• Group by Threads

  • Effortlessly organize and follow your communication threads by sorting all replies under the primary message according to the conversation thread.

Date: January 17, 2024

Feature:

• Political Information for Brands

  • You can now add political advertiser disclosures at the brand level. This information will automatically apply to any creative that you upload for that brand.

  • Political advertiser information can still be edited for individual creatives as required.

• Impression Pacing

  • You can add an impression cap and pace by impressions for groups or for individual tactics. (Group-level pacing overrides tactic-level pacing).

  • Pacing by impressions means that campaigns buy impressions evenly based on the total number of impressions that they can win, as defined by the impression cap.

  • See Creating Groups to learn how to set an impression cap for groups and Impression Cap for tactic impression caps.

Date: January 16, 2024

Feature:

• Curated Deals

  • Platform Deals are now called Curated Deals.

• Deal Groups

  • Deal groups are collections of related deals from many different publishers. There are two types of deal groups, Curated Deal Groups and My Deal Groups.

  • Curated Deal Groups are created by Basis to make it easier to target premium inventory relevant to your campaigns.

  • My Deal Groups are custom groups created by your organization that can include both curated deals and private deals.

  • To use a deal group, add it to a tactic like a regular deal. The tactic uses all of the deals in that deal group.

Date: January 10, 2024

Feature:

• Message Center Bookmarks

  • You can now add bookmarks that are visible to everyone in your account team for quick access to commonly used links in the message center.

Date: December 13, 2023

Feature:

• Notifications

  • You can now select which channels (like DSP or Direct) you want to receive pacing notifications for.

  • We've added an additional pacing metric for notifications: Line item pacing (7d avg) %. This is the average line item pacing over the last 7 days.

• Creative (Tactic Editor)

  • You can now see the duration of video and audio ads on the Creative tab in the Tactic Editor.

Date: December 6, 2023

Feature:

• Sub-bullets in Messaging

  • You can now use Tab to indent sub-bullets in the message body.

• Ad Specifications

  • The file size limit for video and audio ad uploads has been increased to 250 MB.

• Applying Add-Ons

  • We've updated the way duplicated add-ons are named, so they are now labeled sequentially. Duplicated add-ons are now labeled Copy 1 of XXXXX, Copy 2 of XXXXX, instead of Copy of XXXXX and Copy of Copy of XXXXX. Existing add-on names have not changed.

Date: November 29, 2023

Feature:

• Equifax

  • Equifax will update the rates for their entire taxonomy on January 2, 2024. The increase in CPM is between $.05 and $.25 per category.

Date: November 16, 2023

Feature:

• Message Center

  • You can now use the @ symbol to mention and tag collaborators in the message body.

    • When tagging collaborators, select Shift + @, then select a contact from the provided list.

  • You can now add a subject line when composing a message in the message center.

• Google Ads - Performance Max Integration

  • Performance Max campaigns are now supported as part of the Google Ads integration, eliminating the need to manually upload files and improving data accuracy across campaigns.

• Analytics

• You can now edit a tactic's Max Bid in the Analytics tab.

Date: November 8, 2023

Feature:

• Location Targeting

  • Puerto Rico is now available for ZIP / Postal Code targeting. Puerto Rico uses the 5-digit US ZIP code system.

• Private Marketplace

  • The Private Marketplace tab in the Inventory Directory has a new side navigation panel, making it easier to switch between Platform Deals, My Deals, and Proposals.

Date: October 25, 2023

Feature:

• Copying Media Plans

  • We've updated the way copied media plans are named, so they are now labeled sequentially. Copied media plans are now labeled Copy 1 of [media plan name], Copy 2 of [media plan name], and so forth.

  • Existing media plan names have not changed.

• Exchange Integrations

  • The following exchanges are now available in Basis:

    • MobileFuse: MobileFuse is a premium, direct to publisher, brand-safe mobile and CTV supply side platform.

    • Siprocal: Siprocal is a next-gen engagement and gaming distribution platform that brings premium CTV and mobile inventory from LATAM.

Date: October 18, 2023

Feature:

• Copying Line Items

  • We've improved the way copied line items are named, so they are now labeled sequentially. Copied line item names are now labeled Copy 1 of XXXXX, Copy 2 of XXXXX, instead of Copy of XXXXX and Copy of Copy of XXXXX.

  • Existing line item names have not changed.

• Adaptive Deal Bidding

  • Automatically adjust how much a tactic bids on the deals that it targets with adaptive deal bidding.

  • Adaptive deal bidding uses the floor price in the bid request to determine an appropriate bid for deals. This allows you to target multiple deals that have different floor prices in the same tactic.

Date: October 4, 2023

Feature:

• Importing Media Plans

  • When importing media plans, you can now correct errors directly in Basis, so you no longer have to edit and re-upload your file.

  • If errors exist within your file, the error modal appears, allowing you to quickly edit fields to resolve any issues.

Date: September 27, 2023

Feature:

• Away Status

  • You can now set your away status using a date range in your profile settings, which automatically notifies users when using the message center

• OTT / CTV Report

  • A new DSP offline report that unifies various app IDs or bundles representing one publisher and shows clearly labeled CTV publisher names by giving each publisher its own row in Basis.

• Copying Groups and Tactics

  • You can now copy and paste DOOH groups and tactics into other DOOH line items.

Date: September 20, 2023

Feature:

• Snapchat Integrated Delivery Source

  • Snapchat is now available as an integrated delivery source. For more information about connecting to Snapchat in Basis, see Third Party Accounts.

• Tactic Conversion Tracking

  • You can now select what sort of conversions a tactic tracks: only clickthrough, viewthrough, or both.

  • Change tactic conversion settings in the Tactic Editor or by bulk editing.

Date: September 13, 2023

Feature:

• Bulk Editing Tactic Device Targeting

  • You can now bulk edit tactic device targeting, including device types, advanced settings, and cross-device.

Date: September 6, 2023

Feature:

• Bulk Editing Tactic Add-ons

  • You can now edit add-ons for multiple tactics at the same time.

  • Bulk editing add-ons replaces the tactics' existing add-ons with new ones.

Date: August 30, 2023

Feature:

• Bulk Editing Group General Options

  • You can now bulk edit pacing for groups. Pacing options are found in the group's general settings.

Date: August 10, 2023

Feature:

• Bulk Editing Bid Shading

  • You can now turn bid shading on or off for more than one tactic at the same time.

• Bulk Editing Tactic Exchange Targeting

  • You can now replace the targeted exchanges for more than one tactic at the same time.

  • When you replace existing exchanges, the tactics' current exchange targets are removed, and they target the new exchanges instead.

• DSP History

  • DSP History now shows change events related to tactic viewability providers and standards.

• Tactic Forecasting and Bid Guidance

  • You can now forecast the bid-price for DOOH.

Date: August 2, 2023

Feature:

• Bulk Editing Tactic General Settings

  • You can now bulk edit pacing for tactics. Pacing options are found in the tactic's general settings.

Date: July 26, 2023

Feature:

• Bulk Editing Group Names

  • You can now edit the names of multiple groups at the same time.

  • Bulk editing names allows you to find and replace text, or add prefixes and suffixes to the group names.

• Bulk Editing Tactic Inventory

  • You can now edit the targeted inventory types for multiple tactics at the same time.

  • The new inventory types that you select replace the tactics' current targeting. If any of the selected tactics use bid multipliers, make sure to adjust the inventory multipliers for each one as required based on the new selections.

• Digital Out-of-Home (DOOH)

  • DOOH inventory is now available through open market bidding. Currently, the available exchanges that provide DOOH inventory are Vistar and Place Exchange.

Date: July 19, 2023

Feature:

• Viewability (Tactic Editor)

  • We added more options for measuring viewability for your ads.

    • We added another provider for measuring viewability: DoubleVerify. DoubleVerify can track viewability for display and video ads.

    • We also included the option to select which standard you want to use to determine what counts as a viewable ad: IAB, GroupM, or PMX. This ensures compatibility and allows benchmarking against industry norms.

• Digital Out-of-Home

  • The Exchange tab is now available in the digital out-of-home (DOOH) tactic editor. When you add a PMP deal to a DOOH tactic, you must also target the exchange that the deal is for.

  • Place Exchange is now available for DOOH inventory. Find more details about it in the Inventory Directory or on the Exchange tab in the Tactic Editor.

Date: July 6, 2023

Feature:

• Delivery

  • We enhanced the Delivery tab to make it easier to identify which delivery sources are mapped to line items.

Date: June 29, 2023

Feature:

• Digital Out-of-Home

  • We now offer access to digital out-of-home (DOOH) inventory, allowing you to reach your target audience while they are away from their home and devices.

  • DOOH ads appear on screens in public spaces, including outdoor screens like large digital billboards and urban panels, and indoor screens such as the ones found in elevators, taxi cabs, or shopping malls.

  • Currently, the integrated exchange that provides DOOH inventory in the DSP is Vistar. Target their inventory using one of 30+ curated platform deals, or create a custom deal.

  • See Digital Out-of-Home Ad Specs and Creating Digital Out-of-Home Campaigns to learn more about creating DOOH campaigns.

• Adding New Creatives

  • The date a creative was uploaded now appears on the Creative panel.

Date: June 15, 2023

Feature:

• Flexible Vendor Messages

  • Introducing Flexible Vendor Messages, a seamless way for users to connect and communicate with vendors directly in the message center with any inquiry. With this new feature, users can now easily message vendors prior to deciding on a channel and without needing to go through the RFP tool, providing a simple and direct method for interaction.

    • Examples:

      • Reach out to a vendor to see if they prefer to run direct, PMP, or PG.

      • Ask a vendor what their minimums are to work with them or their targeting capabilities.

• User Notifications

  • You can now opt in to receive a daily email with a list of campaigns that have been approved for the first time within the last 24 hours, so you no longer have to manually check individual campaign statuses.

• TikTok Integration

  • Ten additional pixel metrics are now available for conversion tracking, giving you a more comprehensive and accurate understanding of your campaign's performance.

  • The selected conversion metrics appear in the Creative Performance Report and net and gross Performance Reports. See Integrating with TikTok for more details on the available metrics.

• Revising DSP Line Items

  • The revisionless editing workflow is now available for Strata integrations. Strata users can edit DSP line items in live or approved media plans (as long as the start date hasn't passed and there's no delivery) without creating a revision. Changes are automatically synced with Strata.

  • Additionally, when editing DSP line items in approved media plans, the start date cannot be set to a date earlier than the campaign's start date.

Date: June 07, 2023

Feature:

• Importing Media Plans

  • You can now import media plans for Approved, Live, and Completed campaigns. Media plans can be imported for both revision and revisionless workflow options.

• Delivery Sources

  • We added the option to Select All for non-DSP delivery sources on the Delivery tab.

  • This makes it easier to apply bulk edits to all sources of the same type. For example, apply a filter to view Facebook sources only, then select all of them to apply the same changes to those sources.

Date: June 01, 2023

Feature:

• SpotX Deprecation

  • Due to Magnite's acquisition of SpotX, SpotX will be deprecated on July 1 and all open market buying for SpotX will be turned off on June 6. Deals will continue to spend until June 30. All existing SpotX deals in the Platform Deals library have already been replaced with equivalent deals under Magnite CTV, but you must add the equivalent Magnite CTV deals to any campaigns using SpotX deals by the end of June.

• Microsoft Advertising Integration

  • We now collect metrics for 30 days after a campaign ends for Microsoft Advertising, ensuring that you have more comprehensive and accurate understanding of your campaign's performance.

Date:May 25, 2023

Feature:

• Analytics Metrics

  • Two Return on Ad Spend (ROAS) metrics, Gross ROAS and Net ROAS, have been added to the Line Items table in Analytics to help evaluate line item performance by measuring the ratio of revenue generated compared to the amount spent on advertising.

    • Gross ROAS: The ratio of revenue generated to the gross amount spent on advertising (USD).

    • Net ROAS: The ratio of revenue generated to the net amount spent on advertising (USD).

• Optimizing Tactics by Domain

  • You can now filter a domain's exchanges and placements by status (On and Off) when optimizing tactics.

Date:May 10, 2023

Feature:

• Importing Media Plans

  • Custom naming convention fields are now supported when exporting and importing media plans, and any existing naming convention fields are included in the Media Plan template. The column headers display the naming convention fields from the media plan.

• TikTok Integrated Delivery Source

  • TikTok is now available as an integrated delivery source. For more information about connecting to TikTok in Basis, see Third Party Accounts.

Date: May 03, 2023

Feature:

• Analytics Metrics

  • The Properties table in Analytics now only supports metrics that are specific to the channel, eliminating unnecessary columns that don't contain any relevant data.

    • The following metrics are now only available for DSP channel properties: Net Add-On Spend, Net Data Spend, Net DSP Spend, Net Inventory Spend.

    • The following metrics are now only available for Traditional channel properties: Daypart, GRP, Spot Length, Standard Target, Total Units, Universe Estimate.

• Strata Integration for Billing

  • You can now export net and gross amounts to Strata by applying a Margin or Markup in Basis, so you no longer have to configure the margin in Strata. Previously, only net amounts could be exported.

    • To enable a margin, request access to this feature from your Customer Success Manager and Basis Support.

  • You can now easily select a specific DMA market for your line items in Basis and have it flow directly to Strata, making it easier to target your DMA audience and optimize results. Additionally, this ensures that all billing and financial data is accurately recorded, providing you with a clear and concise overview of your campaign's performance.

    • The st market dropdown is available at the line-item level after you create a line item during a campaign setup or revision.

Date: April 26, 2023

Feature:

• Optimizing Tactics by Domain

  • You can now filter domains by status (On and Off) when optimizing tactics.

  • Only viewing online domains makes it easier to see what you have to edit to optimize the tactic's performance.

• Data Canvas

  • The Domain Name dimension in Data Canvas has been updated to Domain/App Name. All existing Data Canvas dashboards using the Domain Name dimension have been updated to reflect this change.

• Analytics Metrics

  • A new base metric, Ad Spots, is now available to display the number of ads served.

  • The Line Items table in Analytics now only supports metrics that are specific to the channel, eliminating unnecessary columns that don't contain any relevant data.

    • The following metrics are now only available for DSP channel line items: Net Add-On Spend, Net Data Spend, Net DSP Spend, Net Inventory Spend.

    • The following metrics are now only available for Traditional channel line items: Daypart, GRP, Spot Length, Standard Target, Total Units, Universe Estimate.

Date: April 13, 2023

Feature:

• Analytics Metrics

  • A new pacing metric is now available for all channels: Net Media Pacing (7d avg).

  • This metric appears by default for line items when you go to a campaign's Analytics tab.

• Private Marketplace

  • The Private Marketplace deals (platform deals and custom deals) now includes a Date Updated column that indicates when that deal was created or updated.

  • Deals are sorted to show the most recently updated deals first.

Date: April 5, 2023

Feature:

• Managing Ad Server Placements:

  • We've updated ad tag references on Basis Platform to ad server placements to help alleviate confusion and accurately reflect the process when managing ad server placements.

  • All ad server placement functionality remains the same.

• Frequency Report:

  • You can now pull Frequency Reports scoped to the group and brand level.

  • This data can give you insights into the average frequency of ads shown to a unique device across different groups and tactics, as well as the associated performance for each frequency and device.

Date: March 30, 2023

Feature:

• Reallocating Unspent Amounts to Other Line Items:

  • You can now easily move unspent amounts for undelivered line items to other active line items in the same campaign using a line item's Reallocate Unspent option.

  • The Reallocate Unspent option is only available if you are in the edit mode of a media plan revision, and it is the day before the end date of the line item or anytime after.

Date: March 22, 2023

Feature:

• Importing Media Plans:

  • We added dropdown options on the media plan template for the Advertising Channel, KPI, and Rate Type columns, so you no longer need to manually enter these fields for each line item.

Date: March 15, 2023

Feature:

• Adding New Deals:

  • We updated the requirements for adding non-guaranteed private marketplace deals.

    • Price is no longer required.

    • The default price type is now Private Auction instead of Fixed.

  • These changes only apply to non-guaranteed deals. Guaranteed deals still require a price.

• DSP History:

  • We added the option to export DSP change history as a CSV file to make it easier to share this information with external shareholders.

Date: March 8, 2023

Feature:

• DSP History:

  • We updated change event descriptions to more accurately capture changes made to a tactic's domains, exchanges, and creatives through the DSP optimizer.

Date: March 2, 2023

Feature:

• CRM Audiences:

  • You can now upload CRM lists to Basis and turn them into first-party audience segments that you can add to tactics for targeting.

  • Leveraging our integration with LiveRamp, your CRM data is matched with their data and onboarded for use in the DSP.

Date: March 1, 2023

Feature:

• Working with Pixels:

  • You can now access pixels and audiences directly from the , Main Menu [], so you no longer have to create a DSP line item before creating and managing pixels and audiences.

• DSP History:

  • DSP History now tracks specific bid multiplier updates and logs a change event whenever there are updates to the bid factor for a tactic's frequency cap, exchanges, creatives, or device inventory.

Date: February 15, 2023

Feature:

• Importing Media Plans:

  • Line items with Flat or AV rate types are now supported when importing a media plan.

• DSP History:

  • DSP change history now tracks when you map and unmap creatives associated with a tactic.

Date: February 8, 2023

Feature:

• Tactic Optimization:

  • When you're optimizing tactic performance, you can now switch between a group's tactics without having to go back to the Analytics screen.

Date: January 25, 2023

Feature:

• Importing Media Plans:

  • You can now import media plans as an XLSX file, so you no longer have to save it as a CSV file before importing.

• Programmatic Guaranteed:

  • We now support Programmatic Guaranteed (PG) buys.

  • PG is a form of guaranteed, reserved buy. It's a substitute for using an insertion order to place a buy with a publisher for reserved inventory, executed through the DSP.

  • After you negotiate a guaranteed deal with a publisher, add the deal to the Private Marketplace, or accept their proposal if they're selling inventory on Google. Then, use the deal in your DSP tactics.

  • To help you determine budgets for PG deals, we've also created a Programmatic Guaranteed Budget Calculator. Use this calculator to guide your negotiations with publishers.

Date: December 14, 2022

Feature:

• Tactic Performance by Conversions:

  • You can now see breakdown of tactic performance by individual conversion when you're optimizing a tactic in Analytics.

Date: December 7, 2022

Feature:

• DSP History:

  • You can now add notes to the DSP history changelog.

  • Only the user who made the change can add notes to it, with a limit of one note per change event.

  • Notes are visible to any team members who have access to the campaign.

Date: November 30, 2022

Feature:

• Importing Media Plans:

  • You can now import a media plan in Basis to easily edit, add, or delete line items when the media plan is in the planning stage.

  • You can add line items to a blank plan or make changes to an existing plan by uploading the media plan file.

  • Before importing your plan, first export the full media plan from Basis and use this file as the template for importing.

• DSP View Settings:

  • You can now sort groups and tactics within a DSP line item by alphabetical order.

Date: November 17, 2022

Feature:

• Group Budget Optimization:

  • Additional KPIs are now available for group budget optimization:

    • Cost-Per-Acquisition (CPA)

    • Cost-Per-Mille (CPM)

Date: November 2, 2022

Feature:

• Create Tactics from Forecasts:

  • Use DSP inventory forecasts as templates when you create new tactics.

  • This applies the forecast's settings to the tactic automatically, so you don't have to manually fill in all of the information again.

• Pacing Metrics:

  • The Net Media Daily Target metric is now available across all channels.

Date: October 19, 2022

Feature:

• DSP Change History:

  • Basis tracks and logs all changes you team makes to DSP line items, groups, and tactics.

  • View a record of these changes on your campaign's DSP History tab.

• Cookieless Conversions

  • Cookieless conversions allow Basis to track click-through conversions (CTC) in a privacy-safe way, even in environments that don't support third-party cookies.

  • Cookieless conversion is enabled by default for all new creatives and universal pixels. For existing creatives and pixels, you may have to enable cookieless conversions manually.

Date: September 28, 2022

Feature:

• Messages:

  • You can now edit messages in the message center, allowing you to update the contents of the message and its attachments.

Date: September 21, 2022

Feature:

• Managing Ad Tags:

  • You can now bulk edit ad tag names on the Ad Serving tab, making it easier to edit multiple ad tag names at once.

• Data Canvas:
  • Device and Domain targeting data fields are now available under Dimensions, allowing you to create visualizations for performance by Device Make, Model, OS, Type, and Domain Name.
  • We added the new Device & Domain Targeting Performance template which is specifically designed for device and domain based targeting performance that includes metrics such as Impressions, Clicks, CTR, Video Completes, and CPCV with various visualizations.

Date: August 24, 2022

Feature:

• Bulk Editing Tactics:

  • You can now select location sets when you add to or replace tactic locations in bulk.

• New Ad Sizes:

  • We now support additional image ad sizes: 800x1200 and 900x600

Date: August 17, 2022

Feature:

• Creating a Campaign:

  • You can now switch between All or Selected on the Account Team tab when creating or editing campaigns, making it easier to see which team members are included on a campaign.

Date:August 5, 2022

Feature:

• App Store Names:

  • We've updated our app inventory to allow you to target apps on specific app stores.

Date:July 27, 2022

Feature:

• Revisionless DSP Workflow:

  • You can now edit DSP line items in live and approved media plan without going through the revision and approval process required for other channels.

  • As long as there isn't a revision in process, edit DSP line items, groups, and tactics directly in the live or approved plan.

• Managing Ad Tags:

  • You can now bulk duplicate ad tags on the Ad Serving tab, making it easier to duplicate a large number of ad tags at one time.

Date: July 20, 2022

Feature:

• Improved YouTube Video Completion Calculations

  • We've updated the AV Completion Rate and Video Completions Rate calculations for YouTube so that they are better aligned with those in Google Ads.

Date: June 29, 2022

Feature:

• Campaign Manager 360 Cross-Environment Conversions:

  • Campaign Manager 360 Cross-Environment Conversions delivery data is now available in Basis Analytics and Reporting.

  • Cross-environment conversion reporting shows the effectiveness of your campaign across all environments, such as tablet, mobile, and desktop; app and web, regardless of the device or environment a user converts on, which means they can be converted on the same or different device.

  • For more information on setting up Campaign Manager 360 Cross-Environment Conversion metrics and reporting, see the Cross-Environment Conversions Quick Reference Guide.

Date: June 8, 2022

Feature:

• Data Canvas:

  • Data Canvas is now available in Basis.

  • Data Canvas is a tool that lets you create, edit, and share campaign performance dashboards internally and externally, so you can visualize and analyze client performance data in real time.

    • Dashboards can include DSP, Direct, Search, and Social data that is already available in Basis, both for contracted and delivered measures.

  • For more information about getting access to Data Canvas, contact your Account Lead.

Date: May 26, 2022

Feature:

• Native Filter for PMP Deals:

  • Native is now available as a format filter when you're finding private marketplace deals or your deals.

Date: May 18, 2022

Feature:

• Political Accepted Vertical for PMP Deals:

  • Filter private marketplace deals by the Political Accepted vertical to find deals that allow political ads to serve.

Date: May 11, 2022

Feature:

• New Campaigns Page:

  • The Campaigns page now includes metrics for pacing, margins, spend, and a tab for recently updated campaigns.

• Updated Geopolitical Targeting:

  • Geopolitical locations now include state legislative districts, as well as updated congressional districts for 2022.

• New Global Navigation Sidebar:

  • Introducing a new global sidebar that allows you to quickly access campaigns, line items, and the dashboard.

• Pacing Notifications:

  • Receive daily summaries of under- and over-pacing summaries directly to your inbox.

Date: April 28, 2022

Feature:

• Creating a Campaign:

  • You can now select Select All on the Account Team tab when you create or edit a campaign, making it easier to include all your team members on your campaign.

Date: April 7, 2022

Feature:

• Customizing Ad Serving Views:

  • The Start Date and End Date filters on the Ad Serving tab have been updated so you can now select Date Range, On or Before, or On or After options when customizing your Ad Serving view.

• Analytics: 

  • Net and gross pacing totals have been added to the Line Items and Channels tables. The values in the Totals row are adjusted based on filters you have applied to your view.

    • The Totals row of the Line Items table shows Gross Total Pacing and Net Media Pacing for all of the line items within that specific channel.

    • The Totals row of the Channels table shows Gross Total Pacing and Net Media Pacing for all of the channels within the Campaign.

Date: March 16, 2022

Feature:

• Contextual and Brand Protection:

  • DoubleVerify's contextual and brand protection segments now include Video Ad CPM pricing info. Hover over a segment to find these details.

• Dashboard:

  • The Line Items with Low Delivery widget on the Dashboard is now grouped by campaign name, then sorted by line item name, then line item start date. When you click on a campaign name, the Line Items page retains that sort order. If you click View All, the Line Items page is now sorted by campaign name, then line item name.

Date: March 9, 2022

Feature:

• DSP Forecasting:

  • We updated the labels in the DSP Inventory Forecast and Bid Guidance graphs to clarify that the bid prices are net values that do not reflect markup or margins.

• New Basis Welcome Email:

  • We've updated our new user email invite with an engaging new look and links to directly access resources such as the Help Center, Platform Support, and Basis Updates.

Date: March 2, 2022

Feature:

• Location Targeting:

  • We added two more countries to our postal code targeting options: Brazil and Guatemala.

  • For Brazil, enter the 5-digit version of the postal code instead of the newer 8-digit version.

• Custom Columns Improvement:

  • You can now search for metrics in the Customize Columns modal, making it easier to find the columns you want to include on the Campaigns, Line Items, Ad Serving, and Analytics pages.

Date: February 24, 2022

Feature:

• Analytics:

  • The Gross Total Spend metric on the Analytics tab now includes add-on spend, so you can see the total campaign spend inclusive of plan add-ons, and it is now consistent with Insights reporting.

• Bid Shading:

  • You can now enable bid shading for your DSP tactics.

  • Bid shading uses historical bid data to automatically lower the bid price you pay to win an auction. As a result, the tactic spends more efficiently, winning more impressions for the same budget.

Date: February 16, 2022

Feature:

• DSP Inventory Forecast:

  • Introducing a new planning tool: DSP Inventory Forecast.

  • This tool allows you to plan campaigns and tactics without having to create dummy tactics or uploading creatives.

  • Using historical data, DSP Inventory Forecast predicts available inventory based on a set of tactic parameters.

• Market Trends:

  • Market Trends is a new planning tool that displays advertising trends based on Basis' data and research.

  • This tool allows streamlines the process of collecting, researching, and organizing data, and helps you to set benchmarks and compare performance for your campaigns.

• Analytics:

  • Tooltips have been added for metrics on the Analytics tab, so you can easily see descriptions and calculations for those metrics.

• Submit an Issue:

  • You can now include additional email addresses when you submit a support issue, so other recipients, such as team members and Customer Success Mangers, are informed of the issue and its progress.

Date: February 2, 2022

Feature:

• Basis Platform API:

  • A new data source for conversion data is now available in Looker Studio which you can use to create reports.

• Analytics:

  • Legacy Analytics has been permanently removed from Basis. All customers will only have access to the new version of Analytics. See Analytics for more information.

• DSP Reports:

  • Delivery/Performance reports now include two new fields: Preview, which shows the creative preview URL, and Landing Page URL, which shows the ad's landing page URL.